About Us


Darling's has been doing business in Maine since 1899, when V.S. Darling put his business background and mechanical ability to work, selling and repairing bicycles in Auburn. With the turn of the century the age of the automobile began and before long he opened The Darling Automobile Company. Through hard work, a focus on customer satisfaction and employee well-being, the Darling family is now in its fifth generation striving to meet the automotive needs of customers from around the state. Darling's has grown from one automotive brand at one location to fourteen brands offered at six locations around the state, as well as The Darling's Insurance Agency with offices in Brewer and Ellsworth.

Whether you're looking to buy a new or used car, need to have your car serviced or need a rental car, you don't have to look any further than Darling's. With the help of over 500 employees and associates we want you to know that we do things differently. We're not here to sell you anything; we're here to help you with your automotive needs and find solutions that work for you. It's not just our slogan, we're sure of it ...You'll do better at Darling's!